This ad appeals to the need for immortality by assuring that even though personal circumstances are constantly changing, the “importance of life insurance hasn’t”. This is a very persuasive ad because none of us really wants to admit to ourselves, that one day, we could seize to live. The fear of growing old and dying obviously drives the life insurance industry. The viewer is made to feel that by purchasing life insurance, he or she will somehow obtain life after death in the form of financial security.
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