Mammogram Commercial

This commercial uses humor as well as the need for security appeal to persuade women to get mammograms. The men in the commercial all have breasts and are clearly enjoying them. They claim that if they had breasts, they wouldn’t take them for granted. This is an easy way for women to feel less insecure or anxious about mammograms because humor was used. They female audience then has a need for security and will be more likely to get a mammogram.

Cartoon Ad

This is a clear example on how semanticist is used in cartoons. Semantics is the study of words, phrases and sentences. One can see that the word “Vocabulary” is written on that black board, implying that the class discussion will be on vocabulary. Then, when the student asks what the difference between ‘ignorance’ and ‘apathy’, the teacher replies “I don’t know, and don’t care”. Using word play, the teacher answered the students question by including “I don’t care”. This depicts the teacher’s apathetic view towards vocabulary. This is persuasive because one is more engaged to learn more vocabulary and not be “ignorant”.