Mammogram Commercial

This commercial uses humor as well as the need for security appeal to persuade women to get mammograms. The men in the commercial all have breasts and are clearly enjoying them. They claim that if they had breasts, they wouldn’t take them for granted. This is an easy way for women to feel less insecure or anxious about mammograms because humor was used. They female audience then has a need for security and will be more likely to get a mammogram.