Advil Commercial

Now, with this Advil commercial, the persuader relies mostly on Aristotle’s, ethos approach. This is because as soon as the commercial starts, the narrator declares Nolan Ryans “superpowers” when it comes to baseball. For example, the commercial claims that therefore, Advil states its credibility right from the start. Everyone one looks up to the pro athletes because they are perceived as having god-like qualities. Therefore, according to Aristotle, if the audience believes that the main speaker has “good sense, good moral character, and goodwill," we are inclined to believe what that speaker says to us. So, if the pro baseball player needs Advil to play, so do we.