Neutrogena Skin ID Commercial

This Neutrogena SkinID commercial uses many tactics to persuade. The commercial used the need for love and esteem needs. Everyone knows that having acne can be a very horrifying condition with detrimental effects to ones esteem. As the name implies, this product is unique to every individual that uses it . People that see this commercial will feel welcomed and part of something because everyone has different skin and this product can potentially help me. This commercial also uses direct evidence to state is credibility. The chart shows that more people see direct results than people who don’t. This is because Neutrogena SkinID is dermatologist recommended so it must work. This is a very persuasive commercial because it uses both emotional and logical appeal and the product states its credibility from the start by having actress Hayden Panettiere as the spokeswoman.