Piracy Commercial

This commercial relies on guilt appeal to persuade. This is a guilt driven commercial because guilt comes from a realization that we have violated some rule or code of conduct. In this video, the actors claim that piracy is against the law and that we shouldn’t do it. The actors make a good point by saying that “I cant share something that’s not mine, that sounds more like stealing”. They also say that downloading songs and movies from websites is ILLEGAL and you can go to jail. This commercial makes you think twice about what you download on the internet thus making it very persuasive.